I co-founded “Invasioni Digitali” (Digital Invasions), a bottom-up initiative created in Italy in 2013. Invasioni Digitali aims to promote the value of and engagement with local cultural heritage. I’m in Audience engagement and Development. I design, implement and promote digital communication strategies for cultural organizations and travel businesses. I support organizations in creating and managing relationships with online and offline communities and target audiences, developing digital- enabled tools to communicate in creative ways. I deal with exploring different ways of communicating cultural content with the use of new media to reach ever more and more involved audiences, combining the use of social media and storytelling.