I'd like to put "the crowd" in the middle of new flows of people & value aligned with Europeana 2020 vision Beyond disruptive benefits for creative communities and the Europeana Community itself, how could crowdsourcing tools (from co-creation, crowd development to crowdfunding) serve for raising awareness and facilitating a deeper democratic engagement with digital public domain, creating open standards for collaboration in order to design a comprehensive, educative lab-context, gathering the whole process of conception, design, prototyping and financing for the development of new projects.