Naďa Machková Prajzová

Naďa specialises in the cultural and creative industries. She is the Managing Director of the Czech company MUSE Impact and is active as a consultant; her target
audience is the museum sector. She collaborates on international projects, working with partners to achieve the highest impact of museums for society. Her areas of
interest include leadership and evaluation in the culture sector. She is a member of INTERCOM.

She has also served as a leading expert for the Czech Republic’s national strategy for the cultural and creative sector as developed by the Ministry of Culture. From 2011 to 2017 she managed the Museum of East Bohemia in Hradec Králové, Czech Republic. She studied history and German philology and holds a PhD in modern economic history.