BA Design and Graphic Arts Technologies, Post-Graduate in Editorial Design, Post-Graduate in Applied Research to Design, Post-Graduate in Communication and Political Marketing, MA Political Science and studying Ph.D. in Design. Designer and Creative Director for over 23 years, President of APDTAG (Graphic Arts Graduates Portuguese Association) since 2005, Director of the School of Communication, Arts and Creative Industries 2016-2021, currently holds the position of General Director of Communication and External Relations at ISEC Lisbon (largest private polytechnic university in Portugal). University professor, researcher (Print Technologies and Creative Industries). President of the Observatory of Creative Industries (Portugal).