Aleksandra Strzelichowska

Market Services

Senior Online Marketing Specialist Europeana Foundation Netherlands Cultural Heritage

Member of Communicators Community

Aleksandra is a Senior Online Marketing Specialist at Europeana, Europe’s platform for cultural heritage. Passionate about digital and creative ways to engage people with culture, she makes sure that the content shared by cultural heritage institutions on Europeana reaches relevant audiences, through various channels and social media platforms.

Aleksandra is an organizer of GIF IT UP, an annual gif-making competition for the most creative reuse of digitized cultural heritage material and the creator of Europeana Colouring Books on different themes. She is an enthusiast of OpenGLAM and a firm believer that art and culture are for everyone.

Blogposts

Title:

Image from page 18 of Fairy Mary's Dream. By A. F. L. With illustrations by the Author

Date:

1870

Institution:

The British Library

Country:

United Kingdom

Copyright:

Public Domain

News Created: 5 December 2022

Discover the highlights of GIF IT UP 2022

gif-it-up

GIF IT UP is Europeana’s annual creative contest celebrating remixing of cultural heritage. With the winners recently announced, discover how this year’s competition encouraged participants to reuse and remix cultural heritage.

2 minutes to read Read more
Title:

Vill Vallareman (a Fairy Shepherd)

Creator:

John Bauer

Date:

1910

Institution:

Nationalmuseum

Country:

Sweden

Copyright:

Public Domain

News Created: 13 September 2022

Get involved in GIF IT UP and promote your collections in new ways

gif-it-up

GIF IT UP 2022 is Europeana’s annual GIF making competition which challenges people throughout Europe to get creative with cultural heritage. It’s a great opportunity for institutions to share and promote their collections - read on to find out how!

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Title:

Digital storytelling festival

Institution:

Europeana & The Heritage Lab

Copyright:

CC BY

News Created: 4 May 2022

Digital Storytelling Festival 2022 - here’s everything you need to know to join in

Collections digital-storytelling europeana-communicators digital-storytelling-2022

This May and June, Europeana and The Heritage Lab bring you the second Digital Storytelling Festival! Find out who’s speaking at the Opening Gala, discover last year’s winning stories, plus all the storytelling resources on offer, and then join in!

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Title:

Evolution of household articles, animals etc

Creator:

Fr. Schmidt

Institution:

Wellcome Collection

Country:

United Kingdom

Copyright:

CC BY

News Created: 6 December 2021

Exploring the highlights of GIF IT UP 2021

gif-it-up

Every autumn, GIF IT UP brings together creatives, culture lovers and GIF enthusiasts to explore and remix openly licensed cultural heritage collections and create brand new animated artworks. With the winners recently announced, we take a look at the highlights of this year’s edition of GIF IT UP.

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Title:

Kim McKay in Hintze Hall at the Australia Museum. In Copyright.

Creator:

Michelle Mossop

Date:

2020

News Created: 22 April 2021

Europeana in conversation with Kim McKay from the Australian Museum

Collections Cultural Heritage Institutions climate-change inclusivity women

Kim McKay is the first woman Director and CEO of the Australian Museum in its 191 year history. In a special interview for our celebration of Women’s History Month, she discusses highlighting women’s achievements, First Nation communities, and climate change through the Museum’s activities and collections. Watch the interviews!

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Title:

Two Sisters

Creator:

Vos, Cornelis de

Date:

1610-1615

Institution:

Finnish National Gallery

Country:

Finland

Copyright:

CC0

News Created: 14 December 2020

Looking back on GIF IT UP 2020

Collections Cultural Heritage Institutions gif-it-up open-access

Our annual GIF-making contest has now been running for seven years, with its profile and audience participation growing each year. The 2020 edition was no exception, and in this post, we take a look at the achievements of this year’s competition.

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Title:

Jenny Lind

Creator:

Louis Asher

Date:

1845

Institution:

Nationalmuseum

Country:

Sweden

Copyright:

Public Domain

News Created: 29 October 2020

Why should you open up your digital collections for reuse - explained in GIFs

Collections Cultural Heritage Institutions copyright gif-it-up open-access

As GIF IT UP 2020 comes to a close, we have been delighted by the creativity of the entries, which demonstrate the wonderful ways that openly licensed content can be used and shared by audiences around the world. In this post, we let the GIFs answer the question: why open up digital collections for reuse?

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Title:

Screenshots from Europeana on Instagram

Date:

March 2019

News Created: 16 April 2019

Why we’re now using Instagram to interact with new audiences

Collections Content promotion Cultural Heritage Institutions Culture lover social-media instagram engagement audience

With over one billion monthly active users, Instagram is fast becoming the place to see and be seen. You can now follow Europeana on Instagram. Find out why we made the leap and how we squared it with our strict sharing policies.

2 minutes to read Read more
News Created: 26 October 2018

Preserving culture for the future: archiving GIFs

GIFs have become an important means of creation and communication in our digital society. Brigitte Jansen and Rasa Bočytė from the Dutch Institute for Sound and Vision see GIFs as part of our cultural heritage that needs to be preserved for future generations.

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News Created: 17 October 2018

GIF IT UP 2018 - your favourite GIF-making competition is back for its fifth year

Aleksandra Strzelichowska takes a look at the reaction to GIF IT UP 2018 on Twitter, tells us why it's important to check the rights statements before you submit and introduces this year's special prize for GIFs made using World War One material.

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Title:

The team from Erfgoed Brabant at the Berlin Summit, 2018, CC BY-SA

Creator:

Aleksandra Strzelichowska

Date:

2018

Institution:

Europeana

Country:

Netherlands

Copyright:

CC BY-SA

News Created: 20 August 2018

The youth movement in cultural heritage - lessons from Berlin’s Youth Summit

Network Cultural Heritage Institutions Berlin

How to get young people interested in cultural heritage? How do you give them a voice? Moreover - how do you successfully run a summit on a European level? Aleksandra Strzelichowska poses these questions to Youth Summit: The Future is Heritage event coordinator Francisca Priem.

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Title:

Still from 'Digital Girl Dream Opera'

Creator:

Aurelio Cardenas

Date:

February 2018

Country:

France

Copyright:

CC BY-SA

News Created: 15 May 2018

Vintage video inspires original music in MashUp Film Festival competition winning entry

Collections Creative industries competition MashUp short-films film

Cinema met digital art in April in the MashUp Film Festival 2018, the only festival in the world dedicated to mashup works. We give you the lowdown on the festival’s film competition and its winning entry.

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Title:

The Studio

Creator:

Carl Larsson

Date:

1900

Institution:

Nationalmuseum

Country:

Sweden

Copyright:

Public Domain

News Created: 22 February 2018

Pencils ready! Get colouring for the European Year of Cultural Heritage

Collections Cultural Heritage Institutions EYCH

Europeana's third colouring book is available now.

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Title:

Picture This! online exhibition

Creator:

Europeana Foundation

Copyright:

CC BY-SA

News Created: 24 October 2017

From an exhibition to a competition: wrapping up ‘Picture This! Vintage Postcards of Southeastern Europe’

Collections Content promotion Cultural Heritage Institutions exhibition picture-this competition

Over summer, we focused on the rich cultural heritage of South and East European libraries in a user-friendly way. Learn more as we celebrate the end of the project.

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Blog Created: 9 October 2017

GIF IT UP is back: throughout October, turn cultural heritage into GIFs!

Content promotion Cultural Heritage Institutions gif gif-it-up

GIF IT UP 2017 is on and we’ve already received first entries. Learn more about the fourth edition of the international GIF competition, and get inspired!

2 minutes to read Read more