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2 minutes to read Posted on Tuesday September 13, 2022

Updated on Monday November 6, 2023

portrait of Aleksandra Strzelichowska

Aleksandra Strzelichowska

Senior Adviser Online Marketing & Events , Europeana Foundation

Get involved in GIF IT UP and promote your collections in new ways

GIF IT UP is Europeana’s annual GIF making competition which challenges people throughout Europe to get creative with cultural heritage. It’s a great opportunity for institutions to share and promote their collections - read on to find out how!

A fairy shepherd blows a horn. Stars twinkle in the background.
Vill Vallareman (a Fairy Shepherd)
John Bauer

Promote your collections for remixing

In our annual GIF IT UP competition, Europeana encourages students, culture lovers and people throughout Europe to use digital cultural heritage content to make GIFs. We share and promote openly licensed content from the Europeana website for people to use for the competition, bringing collections from institutions around Europe - and beyond - to audiences in an innovative way. 

Participants always love to explore and remix new content, and if you work for a cultural heritage institution which shares openly licensed content with Europeana, we encourage you to share your most GIF-fable collections and items with your audiences so that they can use them to take part in GIF IT UP! All entries are credited on the GIF IT UP website, so you will be able to see the exciting ways that your content has been used - check out some examples from previous GIF IT UP competitions

If you don’t yet have collections on Europeana, find out how you can share your data.

Special categories for 2022

This year, GIF IT UP will kick off in October, and we will have have two special prize categories, so content related to these themes is especially precious and welcome: 

  1. Nature and the environment (get inspired with content on the GIF IT UP website)

  1. Crafts (get inspired with content on the Europeana website)

Other ways to get involved

If your collections aren’t available through Europeana, but you would still like to get involved in the competition in 2022, here are three other ways to do so:

  1. Follow #GIFITUP2022 on social media and help spread the word about the competition

  2. Join our GIF-making academy to boost your creative and GIF-making skills 

  3. Vote for your favourite entries to help them win the People’s Choice Award (you can do this on the GIF IT UP website from November)

GIF IT UP has been run by Europeana in close cooperation with Digital Public Library of America, Digital NZ and Trove since 2017. In 2020 new content partners joined the fun – Japan Search and DAG Museums in Kolkata, and in 2021 the Art Institute of Chicago. This year we welcome Bibliothèque et Archives nationales du Québec (BAnQ). If you are a cultural heritage institution based outside Europe and you would like to be involved next year, don’t hesitate to get in touch at [email protected]