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The Rijksmuseum was largely closed for ten years, which gave them a lot of room to work on their online presence. It is also one of the most visited museums in the world and has a considerable amount of resources for digitisation, marketing and copyright clearance. These are all things that are lacking for most institutions around Europe.
In the autumn of 2013, Europeana’s marketing team began a collaboration with Retronaut, a highly successful online distributor of fascinating 20th century photography. The aim was to discover the secrets of Retronaut’s success, to emulate it and to work together to multiply it for the benefit of both parties.
