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Portrait of Urška Starc Peceny

Urška Starc Peceny

Chief Innovation Officer Arctur Slovenia, SI

Urška Starc-Peceny has an international education from Slovenia, Italy and Austria. Her PhD thesis in Business Communication with specialisation in the New Media and Technologies, “Netlife”, has paved the way in a 2001 research on collaboration design in a reality where AI and big data play an essential role. As Chief Innovation Officer at Arctur Ltd., she leads the Tourism 4.0 department focused on spreading the technologies from Industry 4.0 into tourism to create a more sustainable future. She is a university lecturer in smart-related topics and a lead for NASA Space Apps Challenge in Austria.