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Tony Cassar, a visionary leader with over two decades of experience in IT and multimedia, is dedicated to revolutionizing cultural heritage preservation through technology. As the Head of Technology & Experience Development at Heritage Malta, the nation's National Cultural Heritage Agency, he is at the forefront of ensuring the preservation and accessibility of Malta's rich heritage. Under his leadership, Heritage Malta prioritizes digitizing cultural artefacts to protect them from decay and democratize access. Acts as Malta's government-appointed data aggregator for cultural heritage and participates in European initiatives including CEDCHE. Cassar's unit achieved ISO certification, a testament to his commitment to excellence. Cassar envisions the integration of cultural heritage into virtual worlds, fostering accessibility and engagement. His expertise extends to academia, where he imparts knowledge and bridges the gap between academia and the public.