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Impact: how do we know we are making a difference?

Working in the cultural heritage sector is all about working towards making a difference in the people who visit and use our products and services. We believe that we are all better off if we understand how the things we do every day, week and month contribute to bringing about a change in people's lives. If you are a director or a museum, library or archive, a cultural innovator or someone with an interest in impact in the sector, we want to help you better understand your impact. 

Working with cultural heritage professionals and experts across the world, we’ve developed the playbook: a step by step approach to help you identify your impact. On this page you can download the playbook and find inspiration, practical resources and a community to help you develop and refine your impact practice.

Grab your copy of the Impact Playbook

Complete a short form, and we'll send you a download link.

Get it now

Title: impact exercise

Creator: Europeana


Got the playbook? Now you can get started.

We've added all the resources you need to our Slide Deck. This has everything you need to take your organisation through the process of impact assessment design. Below, we also introduce the main tools that are used at different stages of the process, which you can download individually as PDFs.

Slide deck

An online slide deck that you can copy and download with all the tools you need in one place.

Open in Google Slides

Empathy Map

A collaborative tool that you can use to gain a deeper insight into your stakeholders

Download pdf

Change pathway

A method for connecting the activities and outputs of an organization, with outcomes experienced by the stakeholder

Download pdf

Pathway Builder

Documents the Change Pathway, identifies associated measurements and provides an example to get you started

Open in Google Sheets

Strategic Perspectives

A tool which provides a strategic context for decision-making on what impact is to be measured and why that measurement is needed

Download pdf

Value Lens

A tool that enables us to zoom in on a specific type of value attributable to activities, without being distracted by the bigger picture

Download pdf

Find out more

Impact Community

Title: TuEuropeana workshop: Myślenie Efektami - Klaudyna Schubert 2018 Poland


Impact Community

We contribute towards the ongoing development of the Impact Playbook, advocate the benefits of impact assessment and support our members to develop and refine their practice.

Impact case studies

Impact case studies

Explore case studies from impact assesments we have undertaken and from other cultural heritage professionals implementing the Impact Playbook.  

Impact webinars

Webinars to support cultural heritage professionals in using the Impact Playbook

Watch our webinars

Title: Ballando in città

Creator: Alice Pasquini

Date: 2013

Institution: Associazione culturale GoTellGo

Country: Italy