Europeana Impact Playbook

The Europeana Impact Playbook is a step by step approach to help you design, measure and narrate your impact. On this page you can download Phases one, two and three of the Playbook, as well as explore resources from each phase. For more support, inspiration, tools and a community for your impact practice, see our main Impact page.

Phase one

Phase One has everything you need to take your organisation through the process of impact assessment design. You can use this Phase to design your project with impact at the core or to design the impact assessment for a project that is already in place. Complete a short form and we'll send you a download link.


Get Phase one
Title: Europeana Strategy meeting “Migration and culture: how can our past educate our present”
Creator: Sebastiaan ter Burg
Date: 2017-05-24
Institution: Europeana Foundation
Country: Netherlands
CC BY

Resources

Explore the main tools that are used at different stages of Phase one, which you can download individually as PDFs.

Slide deck
Title: Europeana Strategy meeting “Migration and culture: how can our past educate our present”
Creator: Sebastiaan ter Burg
Date: 2017-05-24
Institution: Europeana Foundation
Country: Netherlands
CC BY

Slide deck

An online slide deck that you can copy and download with all the tools you need in one place.

Empathy Map
Title: Empathy map
Institution: Europeana Foundation
Country: Netherlands
CC BY-SA

Empathy Map

A collaborative tool that you can use to gain a deeper insight into your stakeholders.

Change pathway
Title: Change pathway
Institution: Europeana Foundation
Country: Netherlands
CC BY-SA

Change pathway

A method for connecting the activities and outputs of an organisation with outcomes experienced by the stakeholder.

Pathway Builder
Title: Pathway builder
Institution: Europeana Foundation
Country: Netherlands
CC BY-SA

Pathway Builder

A way to document the Change Pathway and identify associated measurements.

Strategic Perspectives
Title: Strategic Perspectives
Institution: Europeana Foundation
Country: Netherlands
CC BY-SA

Strategic Perspectives

A tool which provides a strategic context for decision-making on what impact is to be measured and why that measurement is needed.

Value Lens
Title: Value lens
Institution: Europeana Foundation
Country: Netherlands
CC BY-SA

Value Lens

A tool that enables us to zoom in on a specific type of value attributable to activities.

Phase two

Phase two of the Impact Playbook also has six stages. Here you can find what you need to take you through each step from making your data collection plan through to the interpretation of the data you collect. Complete a short form, and we'll send you a download link.


Get Phase two
Title: Europeana Strategy meeting “Migration and culture: how can our past educate our present”,
Creator: Sebastiaan ter Burg
Date: 2017-05-24
Institution: Europeana Foundation
Country: Netherlands
CC BY

Resources

Explore the resources we have to help you move through Phase two of the Playbook.

Data collection workshop sheet
Title: Data collection workshop sheet
Creator: Europeana Foundation
Date: 2021
Institution: Europeana Foundation
Country: Netherlands
CC BY-SA

Data collection workshop sheet

An extension to the Change Pathway to support data collection in Phase 2 - available as a Google document. 

Phase three

In Phase three we guide you through the narration of your impact, from building your narrative to visualising your data and publishing your findings in different ways for different audiences. Download it below.


Download Phase three
Title: Europeana Business Plan 2017 Workshop
Date: 2016-05-17
Institution: Europeana Foundation
Country: Netherlands
CC BY-SA

Resources

Explore the resources we have to help you move through Phase three of the Playbook.

Narrative Builder Canvas
Title: Europeana Business Plan 2017 Workshop
Date: 2016-05-17
Institution: Europeana Foundation
Country: Netherlands
CC BY-SA

Narrative Builder Canvas

This resource shapes your findings into a narrative arc, helping you to draw out the most important messages for your audiences. 

Mapping your stakeholders
Title: Europeana Business Plan 2017 Workshop
Date: 2016-05-17
Institution: Europeana Foundation
Country: Netherlands
CC BY-SA

Mapping your stakeholders

Use this document to map your stakeholders and think about what they need from your impact findings.

Dissemination plan worksheet
Title: Europeana Business Plan 2017 Workshop
Date: 2016-05-17
Institution: Europeana Foundation
Country: Netherlands
CC BY-SA

Dissemination plan worksheet

Use this resource to set out how you share your findings, what you do with your stakeholders and what success looks like.

Phase 4

The final phase of the Impact Playbook is now in development. If you’d like to know more, take a look at the webinar below where we talk about our approach to developing Phase four. Are you interested in getting involved? Email us at impact@europeana.eu.

The Impact Playbook in practice

Impact assessments guided by our Impact Playbook

Using the Impact Playbook to raise awareness and build confidence with impact
Title: Europeana Impact Playbook Change Pathway
Creator: Marco De Niet
Date: 2018
Institution: Leiden University Libraries
Country: Netherlands
CC BY-SA

Using the Impact Playbook to raise awareness and build confidence with impact

Everybody wants to understand the impact of their work better, but for many the process can seem daunting. In this case study, we hear from Leiden University Libraries’ Marco de Niet on their novel approach to an impact workshop.

Running workshops and translating impact in Poland - a user perspective
Title: TuEuropeana workshop: Myślenie Efektami
Creator: Klaudyna Schubert
Date: 2018
Country: Poland
CC BY-SA

Running workshops and translating impact in Poland - a user perspective

We’ve been delighted to see how many institutions have been using and testing the first phase of the Impact Playbook and holding their own impact workshops. We hear from Maja Drabczyk, Chief International Projects Expert at the National Film Archive - Audiovisual Institute Poland on her work running impact workshops in Poland.

How the Impact Playbook is empowering libraries - a user perspective
Title: Talin Impact Workshop
Creator: Dafydd Tudur/The National Library of Wales
Date: 2017
CC BY-SA

How the Impact Playbook is empowering libraries - a user perspective

Since our Impact Playbook was launched in October 2017 it has been downloaded over 1,500 times by cultural heritage professionals. Dafydd Tudur, Head of Digital Access at the National Library of Wales tells us about his experience using the Playbook.

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