Europeana Impact Playbook

The Europeana Impact Playbook is a four-phased approach to help you design, measure, narrate and evaluate your impact. This page directs you to the home of the online Europeana Impact Playbook. This replaces the four phases that had previously been published as PDFs.

The Impact Playbook is an intuitive, flexible and adaptable resource that you can follow from the start to the finish or apply in your own way. It has been developed so that you will:

Feel more confident to lead an impact assessment
Feel comfortable introducing colleagues to impact assessment
Be able to help others in their impact practice
Better convince and communicate the benefits of an impact approach
Plan and design future projects with your impact for your stakeholders in mind
Write better funding bids, strategies and plans (organisational impact)

For inspiration about how to use the Playbook and support and good practice from the Europeana Impact Community, see the main Impact page. If you need any help or advice, or if you want us to introduce the Impact Playbook at your conference or training, contact us at [email protected]!

Go to the Europeana Impact Playbook

Title:: impact exercise
Institution:: Europeana
Copyright:: CC BY-SA

Discover the phases

The Impact Playbook in practice

Impact assessments guided by our Impact Playbook

Title:: SmartSquare, Hamburg
Creator:: Jens Bley
Date:: 2018
Country:: Germany
Copyright:: CC BY-SA

What the Europeana Impact Playbook taught a city about revitalising an inner city square

Professor Jens Bley discusses SmartSquare, an initiative using digital culture in the revitalisation of an urban square in Hamburg, Germany, and some of the theoretical questions posed by running an impact assessment with multiple stakeholders.

Title:: Europeana Impact Playbook Change Pathway
Creator:: Marco De Niet
Date:: 2018
Institution:: Leiden University Libraries
Country:: Netherlands
Copyright:: CC BY-SA

Using the Impact Playbook to raise awareness and build confidence with impact

Everybody wants to understand the impact of their work better, but for many the process can seem daunting. In this case study, we hear from Leiden University Libraries’ Marco de Niet on their novel approach to an impact workshop.

Title:: TuEuropeana workshop: Myślenie Efektami
Creator:: Klaudyna Schubert
Date:: 2018
Country:: Poland
Copyright:: CC BY-SA

Running workshops and translating impact in Poland - a user perspective

We’ve been delighted to see how many institutions have been using and testing the first phase of the Impact Playbook and holding their own impact workshops. We hear from Maja Drabczyk, Chief International Projects Expert at the National Film Archive - Audiovisual Institute Poland on her work running impact workshops in Poland.

Title:: Talin Impact Workshop
Creator:: Dafydd Tudur/The National Library of Wales
Date:: 2017
Copyright:: CC BY-SA

How the Impact Playbook is empowering libraries - a user perspective

Since our Impact Playbook was launched in October 2017 it has been downloaded over 1,500 times by cultural heritage professionals. Dafydd Tudur, Head of Digital Access at the National Library of Wales tells us about his experience using the Playbook.

Title:: Clémentine Daubeuf / ILUCIDARE
Copyright:: CC BY-SA

How the Europeana Impact Playbook is influencing a toolbox for heritage-led innovation and diplomacy

What can we learn from the design of the impact playbook? And how can we use that to help us think about the design of our own resources? These are the questions asked by the EU ILUCIDARE project meeting held in Krakow, Poland. We talk to Julia Fallon and Maja Drabczyk who were there to help answer them.

Title:: Patagonia Edit-a-thon and Bring-a-long 1
Creator:: Jason J. Evans
Date:: 2017
Copyright:: Public Domain

Exploring our impact at the National Library of Wales

Dafydd Tudur and Jason Evans from the National Library of Wales tell us about their experiences with the Europeana Impact Playbook.

Title:: Maaike Verberk at the DEN Digitale Daadkracht sessions
Date:: 2021
Institution:: DEN, the Dutch Knowledge Institute for Culture & Digital Transformation
Country:: The Netherlands

Developing an impact mindset: a journey from outputs to outcomes

The Europeana Impact Playbook offers individuals and institutions a tool to better understand, measure and share their impact. Maaike Verberk shares how DEN, the Dutch Knowledge Institute for Culture & Digital Transformation, was inspired by the playbook.