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Europeana Impact Playbook

The Europeana Impact Playbook offers a four-phased approach to help you design, measure, narrate and evaluate your impact. On this page you can download each phase of the Playbook, as well as explore its accompanying resources. 

The Impact Playbook is designed to be an intuitive, flexible and adaptable resource that you can follow from the start to the finish or apply in your own way. It has been developed so that you will:

  • Feel more confident to lead an impact assessment

  • Feel comfortable introducing colleagues to impact assessment

  • Be able to help others in their impact practice

  • Better convince and communicate the benefits of an impact approach

  • Plan and design future projects with your impact for your stakeholders in mind

  • Write better funding bids, strategies and plans (organisational impact)

For inspiration about how to use the Playbook and support and good practice from the Europeana Impact Community, see our main Impact page. If you need any help or advice, or if you want us to introduce the Impact Playbook at your conference or training, contact us at impact@europeana.eu!

Resources

Explore the main tools that are used at different stages of Phase one, which you can download individually as PDFs.

Slide deck
Title:
Europeana Strategy meeting “Migration and culture: how can our past educate our present”
Creator:
Sebastiaan ter Burg
Date:
2017-05-24
Institution:
Europeana Foundation
Country:
Netherlands

Slide deck

An online slide deck that you can copy and download with all the tools you need in one place.

Empathy Map
Title:
Empathy map
Institution:
Europeana Foundation
Country:
Netherlands

Empathy Map

A collaborative tool that you can use to gain a deeper insight into your stakeholders.

Change pathway
Title:
Change pathway
Institution:
Europeana Foundation
Country:
Netherlands

Change pathway

A method for connecting the activities and outputs of an organisation with outcomes experienced by the stakeholder.

Pathway Builder
Title:
Pathway builder
Institution:
Europeana Foundation
Country:
Netherlands

Pathway Builder

A way to document the Change Pathway and identify associated measurements.

Strategic Perspectives
Title:
Strategic Perspectives
Institution:
Europeana Foundation
Country:
Netherlands

Strategic Perspectives

A tool which provides a strategic context for decision-making on what impact is to be measured and why that measurement is needed.

Value Lens
Title:
Value lens
Institution:
Europeana Foundation
Country:
Netherlands

Value Lens

A tool that enables us to zoom in on a specific type of value attributable to activities.

Resources

Explore the resources we have to help you move through Phase two of the Playbook.

Data collection workshop sheet
Title:
Data collection workshop sheet
Creator:
Europeana Foundation
Date:
2021
Institution:
Europeana Foundation
Country:
Netherlands

Data collection workshop sheet

An extension to the Change Pathway to support data collection in Phase 2 - available as a Google document. 

A revised version of Phase two should be available later in 2022; get in touch at impact@europeana.eu if you’d like to share feedback or help us finalise this revision.

Resources

Explore the resources we have to help you move through Phase three of the Playbook.

Narrative Builder Canvas
Title:
Europeana Business Plan 2017 Workshop
Date:
2016-05-17
Institution:
Europeana Foundation
Country:
Netherlands

Narrative Builder Canvas

This resource shapes your findings into a narrative arc, helping you to draw out the most important messages for your audiences. 

Mapping your stakeholders
Title:
Europeana Business Plan 2017 Workshop
Date:
2016-05-17
Institution:
Europeana Foundation
Country:
Netherlands

Mapping your stakeholders

Use this document to map your stakeholders and think about what they need from your impact findings.

Dissemination plan worksheet
Title:
Europeana Business Plan 2017 Workshop
Date:
2016-05-17
Institution:
Europeana Foundation
Country:
Netherlands

Dissemination plan worksheet

Use this resource to set out how you share your findings, what you do with your stakeholders and what success looks like.

Resources

Explore the resources we have to help you move through Phase four of the Playbook.

Debrief template
Title:
Europeana Strategy meeting “Migration and culture: how can our past educate our present”
Creator:
Sebastiaan ter Burg
Date:
May 24, 2017
Institution:
Europeana Foundation
Country:
The Netherlands

Debrief template

This simple tool helps you to evaluate what worked well, what didn’t and what improvements you’ll make next time.

Team-based inquiry worksheet
Title:
Europeana Strategy meeting “Migration and culture: how can our past educate our present
Creator:
Sebastiaan ter Burg
Date:
May 24, 2017
Institution:
Europeana Foundation
Country:
The Netherlands

Team-based inquiry worksheet

This worksheet takes you through the four stages of team-based inquiry to help evaluate your impact assessment approach.

The Impact Playbook in practice

Impact assessments guided by our Impact Playbook

Running workshops and translating impact in Poland - a user perspective
Title:
TuEuropeana workshop: Myślenie Efektami
Creator:
Klaudyna Schubert
Date:
2018
Country:
Poland

Running workshops and translating impact in Poland - a user perspective

We’ve been delighted to see how many institutions have been using and testing the first phase of the Impact Playbook and holding their own impact workshops. We hear from Maja Drabczyk, Chief International Projects Expert at the National Film Archive - Audiovisual Institute Poland on her work running impact workshops in Poland.

Developing an impact mindset: a journey from outputs to outcomes
Title:
Maaike Verberk at the DEN Digitale Daadkracht sessions
Date:
2021
Institution:
DEN, the Dutch Knowledge Institute for Culture & Digital Transformation
Country:
The Netherlands

Developing an impact mindset: a journey from outputs to outcomes

The Europeana Impact Playbook offers individuals and institutions a tool to better understand, measure and share their impact. Maaike Verberk shares how DEN, the Dutch Knowledge Institute for Culture & Digital Transformation, was inspired by the playbook.

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