Europeana Impact Playbook

The Europeana Impact Playbook offers a four-phased approach to help you design, measure, narrate and evaluate your impact. On this page you can download each phase of the Playbook, as well as explore its accompanying resources. 

The Impact Playbook is designed to be an intuitive, flexible and adaptable resource that you can follow from the start to the finish or apply in your own way. It has been developed so that you will:

  • Feel more confident to lead an impact assessment

  • Feel comfortable introducing colleagues to impact assessment

  • Be able to help others in their impact practice

  • Better convince and communicate the benefits of an impact approach

  • Plan and design future projects with your impact for your stakeholders in mind

  • Write better funding bids, strategies and plans (organisational impact)

For inspiration about how to use the Playbook and support and good practice from the Europeana Impact Community, see our main Impact page. If you need any help or advice, or if you want us to introduce the Impact Playbook at your conference or training, contact us at impact@europeana.eu!

Phase one - design your impact

Phase One has everything you need to take your organisation through the process of impact assessment design. Its tools can also help you design an impactful project from scratch. Download the English version using the button below or the Polish version.

Download Phase one
Title:
Europeana Strategy meeting “Migration and culture: how can our past educate our present”
Creator:
Sebastiaan ter Burg
Date:
2017-05-24
Institution:
Europeana Foundation
Country:
Netherlands

Resources

Explore the main tools that are used at different stages of Phase one, which you can download individually as PDFs.

Slide deck
Title:
Europeana Strategy meeting “Migration and culture: how can our past educate our present”
Creator:
Sebastiaan ter Burg
Date:
2017-05-24
Institution:
Europeana Foundation
Country:
Netherlands

Slide deck

An online slide deck that you can copy and download with all the tools you need in one place.

Phase two - measure your impact

Phase two of the Impact Playbook helps you to design your data collection all the way through to the interpretation of the data you collect. Download a colour version using the button below, or a printer-friendly black and white version.

Download Phase two
Title:
Europeana Strategy meeting “Migration and culture: how can our past educate our present”,
Creator:
Sebastiaan ter Burg
Date:
2017-05-24
Institution:
Europeana Foundation
Country:
Netherlands

Resources

Explore the resources we have to help you move through Phase two of the Playbook.

A revised version of Phase two should be available later in 2022; get in touch at impact@europeana.eu if you’d like to share feedback or help us finalise this revision.

Phase three - narrate your impact

In Phase three we guide you through the narration of your impact, from building your narrative to visualising your data and publishing your findings in different ways for different audiences. Download it below.

Download Phase three
Title:
Europeana Business Plan 2017 Workshop
Date:
2016-05-17
Institution:
Europeana Foundation
Country:
Netherlands

Resources

Explore the resources we have to help you move through Phase three of the Playbook.

Phase four - evaluating your impact approach

The final stage of the Impact Playbook, Phase four introduces different ways to evaluate and improve your approach to impact assessment, as well as tips to embed an impact approach to support your organisation’s development.

Download Phase four
Title:
A Vision for European Cultural Heritage 2025
Creator:
Sebastiaan ter Burg
Date:
May 2018
Institution:
Europeana Foundation
Country:
Netherlands

Resources

Explore the resources we have to help you move through Phase four of the Playbook.

Debrief template
Title:
Europeana Strategy meeting “Migration and culture: how can our past educate our present”
Creator:
Sebastiaan ter Burg
Date:
May 24, 2017
Institution:
Europeana Foundation
Country:
The Netherlands

Debrief template

This simple tool helps you to evaluate what worked well, what didn’t and what improvements you’ll make next time.

Team-based inquiry worksheet
Title:
Europeana Strategy meeting “Migration and culture: how can our past educate our present
Creator:
Sebastiaan ter Burg
Date:
May 24, 2017
Institution:
Europeana Foundation
Country:
The Netherlands

Team-based inquiry worksheet

This worksheet takes you through the four stages of team-based inquiry to help evaluate your impact assessment approach.

The Impact Playbook in practice

Impact assessments guided by our Impact Playbook

Using the Impact Playbook to raise awareness and build confidence with impact
Title:
Europeana Impact Playbook Change Pathway
Creator:
Marco De Niet
Date:
2018
Institution:
Leiden University Libraries
Country:
Netherlands

Using the Impact Playbook to raise awareness and build confidence with impact

Everybody wants to understand the impact of their work better, but for many the process can seem daunting. In this case study, we hear from Leiden University Libraries’ Marco de Niet on their novel approach to an impact workshop.

Running workshops and translating impact in Poland - a user perspective
Title:
TuEuropeana workshop: Myślenie Efektami
Creator:
Klaudyna Schubert
Date:
2018
Country:
Poland

Running workshops and translating impact in Poland - a user perspective

We’ve been delighted to see how many institutions have been using and testing the first phase of the Impact Playbook and holding their own impact workshops. We hear from Maja Drabczyk, Chief International Projects Expert at the National Film Archive - Audiovisual Institute Poland on her work running impact workshops in Poland.

How the Europeana Impact Playbook is influencing a toolbox for heritage-led innovation and diplomacy
Title:
Clémentine Daubeuf / ILUCIDARE

How the Europeana Impact Playbook is influencing a toolbox for heritage-led innovation and diplomacy

What can we learn from the design of the impact playbook? And how can we use that to help us think about the design of our own resources? These are the questions asked by the EU ILUCIDARE project meeting held in Krakow, Poland. We talk to Julia Fallon and Maja Drabczyk who were there to help answer them.

Developing an impact mindset: a journey from outputs to outcomes
Title:
Maaike Verberk at the DEN Digitale Daadkracht sessions
Date:
2021
Institution:
DEN, the Dutch Knowledge Institute for Culture & Digital Transformation
Country:
The Netherlands

Developing an impact mindset: a journey from outputs to outcomes

The Europeana Impact Playbook offers individuals and institutions a tool to better understand, measure and share their impact. Maaike Verberk shares how DEN, the Dutch Knowledge Institute for Culture & Digital Transformation, was inspired by the playbook.

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