Posted on Tuesday March 3, 2020

Updated on Thursday May 20, 2021

GIF IT UP

GIF IT UP is an annual competition which challenges people to reuse digitised cultural heritage material to produce unique gifs and share them online.

In close collaboration with the Digital Public Library of America, Trove and DigitalNZ, since 2013 Europeana has organised GIF IT UP, an annual competition which challenges people to reuse digitised cultural heritage material to produce unique gifs and share them online. 

Participants use the openly licensed paintings, photography and texts digitised in Europeana and the digital libraries of our collaborators to create, submit, and share striking new GIFs. The competition encourages people to explore and remix cultural heritage material while also helping audiences to learn about image licensing in an interactive and fun way. 

GIF IT UP is supported by GIPHY, the world's largest library of animated GIFs. GIFs created through the competition are featured on the site, helping bring the collections they are based on to even wider audiences. 

Latest news

Why should you open up your digital collections for reuse - explained in GIFs
Title: Jenny Lind
Creator: Louis Asher
Date: 1845
Institution: Nationalmuseum
Country: Sweden
Public Domain

Why should you open up your digital collections for reuse - explained in GIFs

Created: 29 October 2020

As GIF IT UP 2020 comes to a close, we have been delighted by the creativity of the entries, which demonstrate the wonderful ways that openly licensed content can be used and shared by audiences around the world. In this post, we let the GIFs answer the question: why open up digital collections for reuse? 

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