This website uses cookies to ensure you get the best experience. By clicking or navigating the site you agree to allow our collection of information through cookies. More info

Get the data (right): Impact Playbook Phase 2

Our last impact webinar for 2020 takes you through Phase two of the Impact Playbook, focussing on data collection and analysis.

Google Map of Europa
Get the data (right): Impact Playbook Phase 2
25 November 2020
15:00 — 16:30 Online

Phase two talks through six stages from planning your data collection to analysis to developing your recommendations, illustrating these with real life examples in the same intuitive and helpful style as Phase one.

Join us for this practical webinar as we speak through the Playbook process and the challenges and opportunities Europeana colleagues and sector professionals have encountered as they’ve gone through impact assessment and data collection processes themselves.


  • Nicole McNeilly (Europeana Foundation) will introduce Phase two of the Europeana Impact Playbook and share how this has been applied in different cases in the Europeana initiative across 2019/2020.
  • Jenny Kidd (Cardiff University) will present a study on the experience of users of an immersive mobile digital story-telling experience at St Fagans Museum of National History in Wales.
  • Rob Davies (Cyprus University of Technology) will present a case study based on the impact assessment carried out in the ‘A Million Stories: refugee lives’ digital storytelling project, carried out by public libraries in Denmark, Germany, Greece and Sweden during 2017.
  • Shalen Fu (King’s University London) will be presenting a list of impact indicators developed to demonstrate the economic, social, innovation and operational impacts of digital museum resources and the preliminary results from her survey research with museums and the general public in China.

For the first 45 minutes we’ll follow a standard webinar format, and for the last 45 minutes we invite all attendees to join a bigger discussion about the questions and issues raised in the presentations. Phase two can be downloaded from

This webinar is organised in collaboration with Common Culture.