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2 minutes to read Posted on Friday October 3, 2014

Updated on Monday November 6, 2023

Digital cultural content re-imagined

On 16-17th October, Venice will be the venue for culture and knowledge exchange, with focus on digital technologies applied to cultural heritage: the Auditorium Santa Margherita will host an exciting conference entitled: Digital Cultural Content Re-imagined: New Avenues for the Economy and Society. This conference will include important representatives of European cultural institutions together with experts and researchers in the digital cultural heritage domain. The speeches will focus on the possibilities of creative re-use for the available cultural data in new applications, and the implicit business potential that lies in this.

The conference is the opening event of EU-funded project Europeana Space, and it is organised by Ca’ Foscari University of Venice – Department of Management, together with Promoter S.r.l., an agency with a strong reputation and expertise in the ICT and cultural heritage. The online magazine is the official media partner of the conference.

The event starts of 16th October at 2.00 pm with the welcome message of Michele Bugliesi, the Rector of Ca’ Foscari University; followed by speeches of Sarah Whatley, project’s coordinator and professor of Dance at Coventry University, Piero Attanasio of AIE the Italian association of Editors, Harry Verwayen of Europeana Foundation, Antonella Fresa of Promoter S.r.l. and other interesting international speakers. The conference explores the potential of digital cultural heritage, to be used in the development of new creative products and services that will boost the creative industry, generating innovation and economic growth.

During the conference, new applications under experimentation will be presented on different themes (Dance, Photography, Interactive TV, Games, Museums, Open and Hybrid Publishing), and it will be possible to meet the most brilliant actors that operate in these fields in Europe. On the following day 17 October, the conference will take place in the morning (9.30 -12.30), while in the afternoon the group of registered participants will get the chance to visit the Venice incubator H-Farm (visits sold-out). It is still possible to attend the conference upon registration free of charge:

Europeana Space ( ), led by Coventry University and including 29 partners from all over Europe, is an EU-funded project that aims to unlock the business potential of digital cultural heritage through the creative re-use of available cultural data. It encompasses 6 themed pilots where experimentation and new business models are developed. The Europeana Space project is developed in cooperation with Europeana, the European portal for Cultural Heritage.

The Department of Management of Ca’ Foscari University carried out a detailed market analysis of the business potential in the 6 key markets addressed by the project. Coordinator of this activity at Ca’ Foscari is Leonardo Buzzavo, professor of Strategy, who declared: ‘You can certainly derive economic growth from culture: by identifying effective business models. This is an un-missable challenge for Italy.

Promoter S.r.l. ( ) is Technical Coordinator of Europeana Space, and the responsible partner for communication and dissemination, thus supporting Ca’ Foscari University in the organization of the conference. Antonella Fresa, the director, says: ‘This is a golden opportunity for the creative industries, for the cultural institutions, for students and researchers, for anybody interested in the new scenario of digital cultural heritage. This is the occasion to learn what is happening in this sector: join us, follow us on our blog, website and social networks!