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Portrait of Natalia Grincheva

Natalia Grincheva

Higher School of Economics Academic Research

Dr Natalia Grincheva is an Associate Professor in the Department of Media at the National Research University 'Higher School of Economics' and Honorary Research Fellow in the Digital Studio at the University of Melbourne.

She is an expert in innovative forms and global trends in contemporary museum diplomacy. Her most recent publications are two monographs: Museum Diplomacy in the Digital Age (Routledge: 2020) and Global Trends in Museum Diplomacy (Routledge: 2019).

She also has successfully completed award-winning research project, Deep Mapping: Creating a Dynamic Web Application Museum "Soft Power" Map. It employed GIS to create a digital mapping tool, Museum Soft Power Map, that can visualize time-space development of museum soft power.