Elisabeth Gravil

Elisabeth Gravil, Founder of Museovation
Her Keywords: Art, Marketing and Digital

For twenty years, Elisabeth (ESSEC Business School / École du Louvre and MBA Digital et Business,EFAP) contributed, as international marketing director, to the development of high value-added products (perfume, cosmetics and jewellery), both for advertisers and agencies. She was also associate manager of L'Officiel des Musées, a company that helps create and market objects derived from licensed museums.

As a 360-degree project manager, Elisabeth exploits the full potential of digital technology by creating new value drivers for museums and cultural institutions, thanks to her expertise in strategic and digital marketing (audience development, strategic data analysis, project management) and open innovation processes (partner search, sourcing of best practices).

Her Values: Listening, Exchanges, Effectiveness

Combining reflection, creativity and action, Elisabeth's objective is to generate tangible results for her clients, with a focus on budgetary rigour and time, in order to democratize cultural practice. Trained in Design Thinking at Numa, she is attentive to the specificity of each client and responds to their problems in a cooperative transformation principle.

In order to support future professionals in the sector and train them in open innovation, Elisabeth gives courses at ICART, the School of Management of Culture and the Art Market.

Her active watch: conferences, social networks

In order to ensure recommendations in line with current best practices, Elisabeth attends numerous international museum congresses.