Dorothea Papathanasiou-Zuhrt

DOROTHEA PAPATHANASIOU Ph.D.- holds degrees in Classics from Athens NKUA. She studied History & Ethnology, Berlin HUB, where she also earned a Master's degree in Psycholinguistics. She obtained her Master's and PhD degrees in Tourism & Heritage Management at the UAegean. She is fluent in English, German, French, Italian and Russian and has basic knowledge of Turkish. She has a record of 256 publications on audiovisuals and gamified experiences and teaches "Cultural Policy and Management" at the Open University of Cyprus.

MC candidate manifesto:

Digital Narrative, Audience Communication, Visitor Experience, Gamification

Working for 25 years with audiences, I witnessed that game chancing technologies like AI challenge audience communication by influencing the common sense through visual codes. We need a new paradigm for digital culture that fosters critical thinking along with the interpretation of visual codes.

Cultural heritage needs a collaborative narrative that engages the audience in a learning process and enhances their cultural capital. We should improve the production of digital experiences to satisfy the growing need for cultural products and services of young audiences.