Consistent branding helps us to build our identity and be instantly recognisable. We aim to foster innovation and embrace digital change, and our branding reflects that by being clear and direct. On this page, you can find information about our branding and the elements that compose it.
The Europeana logo is used across our communications. We aim for it to be instantly recognisable, so consistency is crucial. Please don’t change, distort, recolour, or reconfigure it.
Basic
The ‘Basic’ logo is used to refer to the Europeana Initiative or to the Europeana Foundation, rather than to one of its individual projects or products.
The logo is either black or white. Please ensure that you pick the version that contrasts most strongly with the background so it remains readable.
There are two variants for this logo, vertical and horizontal, each with their own minimum margin to ensure full readability.
DOWNLOAD
You can download EPS or PNG files. Each download includes approved formats and color options
Extended
The ‘Extended’ logo is used solely for Europeana products, communities, and a selection of on-going projects.
The Europeana glyph (main symbol) and wordmark is always black. The ‘Extended’ section is a lighter grey.
Made with Europeana
Use the ‘Made with Europeana’ logo in addition to your other logo(s) if your work falls within one of the following categories:
Project initiatives: Your Europeana project has, or results in, an initiative or service that has its own name and visual identity.
Partnership and collaboration: You are working in partnership with us, with Europeana providing data and API access, or playing another major role in your initiative. You have a close ongoing working relationship or collaboration with Europeana in a specific area and need to reflect that e.g. in presentations on related subjects.
Association: You are not a Europeana project or partner but you are using our content or API and would like to acknowledge that.
The ‘Made with’ logo is only available in black or white. Please ensure that the ‘Made with’ logo is given a reasonable surrounding margin space. The minimum height of the ‘Made with’ logo is 28 pixels.
DOWNLOAD
You can download EPS or PNG files. Each download includes all approved formats and color options
We work with two typefaces - Open Sans and PT Serif. Both of these are available for free as web fonts and align with our brand by being functional, accessible and modern. These precise and simple fonts align with our clear and welcoming communications.
USAGE
We use Open Sans in upper case for our titles and calls to action. Straplines use Open Sans Regular and use upper and lower case, as per normal sentences.
We use PT Serif for quotations. The elegance of this font contrasts the minimal aesthetics of Open Sans.
Using consistent colours helps to distinguish our brand and consolidate experiences across our organisation. We use colour to deliberately highlight different aspects of our communications and products.
Primary palette
Our primary palette uses a bright and bold colour together with a contrasting white and black. It is used throughout our products and marketing to direct the eye and highlight important sections. We complement our primary palette with more varied and colourful secondary palette colors to infuse energy and diversity.
Innovation BlueHEX #0A72CC | BlackHEX #1A1A1A | WhiteHEX #FFFFFF |
Secondary palette
Our secondary palette contains a variety of fresh and vibrant colors. We rely on these colors more frequently within our products and marketing, online and print. When used in conjunction with our primary palette, this palette emboldens and reinforces our brand.
Jade GreenHEX #219D31 | RaspberryHEX #E11D53 | PurpleHEX #8A3375 | YellowHEX #FFAE00 | BeigeHEX #D9D4CA |
Extended palette
The extended palette consists of all the usable tints and shades of each color in the palette. Solely used on screen, they add an additional colour range to our products and online marketing.
Light BlueHEX #79B2E3 | Dark BlueHEX #085395 | Light GreenHEX #71C07B | Dark GreenHEX #197324 | Light PinkHEX #E95A81 |
Dark PinkHEX #A4163D | Dark PurpleHEX #652656 | Light YellowHEX #FFCB5C | Dark YellowHEX #BA7F00 |
Off whiteHEX #F1F1EE | Light greyHEX #A6A6A6 | Medium greyHEX #808080 | Dark greyHEX #4D4D4D |