Using consistent colours helps to distinguish our brand and consolidate experiences across our organisation. We use colour to deliberately highlight different aspects of our communications and products.
Primary palette
Our primary palette uses a bright and bold colour together with a contrasting white and black. It is used throughout our products and marketing to direct the eye and highlight important sections. We complement our primary palette with more varied and colourful secondary palette colors to infuse energy and diversity.
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Innovation BlueHEX #0A72CC RGB 10,114,204 CMYK 95,44,0,20 PMS 285 C | BlackHEX #1A1A1A RGB 26,26,26 CMYK 73,67,65,78 | WhiteHEX #FFFFFF RGB 255,255,255 | | |
Secondary palette
Our secondary palette contains a variety of fresh and vibrant colors. We rely on these colors more frequently within our products and marketing, online and print. When used in conjunction with our primary palette, this palette emboldens and reinforces our brand.
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Jade GreenHEX #219D31 RGB 33,157,49 CMYK 79,0,69,38 | RaspberryHEX #E11D53 RGB 225,29,83 CMYK 0,87,63,12 | PurpleHEX #8A3375 RGB 138,51,117 CMYK 0,63,15,46 | YellowHEX #FFAE00 RGB 255,174,0 CMYK 0,32,100,0 | BeigeHEX #D9D4CA RGB 217,212,202 CMYK 13,11,14,0 |
Extended palette
The extended palette consists of all the usable tints and shades of each color in the palette. Solely used on screen, they add an additional colour range to our products and online marketing.
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Light BlueHEX #79B2E3 RGB 121,178,227 | Dark BlueHEX #085395 RGB 8,83,149 | Light GreenHEX #71C07B RGB 113,192,123 | Dark GreenHEX #197324 RGB 25,115,36 | Light PinkHEX #E95A81 RGB 233,90,129 |
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Dark PinkHEX #A4163D RGB 164,22,61 | Dark PurpleHEX #652656 RGB 101,38,86 | Light YellowHEX #FFCB5C RGB 255,203,92 | Dark YellowHEX #BA7F00 RGB 186,127,0 | |
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Off whiteHEX #F1F1EE RGB 241,241,238 | Light greyHEX #A6A6A6 RGB 166,166,166 | Medium greyHEX #808080 RGB 128,128,128 | Dark greyHEX #4D4D4D RGB 77,77,77 | |