Digital Media Authenticity

The rapidly evolving field of AI-powered image processing tools have revolutionised digital media content. These tools allow audiences to de-noise images, enhance resolution, and even add colour to black-and-white photos, opening exciting new possibilities. However, the same underlying technology has also made it easier to generate artificial content or manipulate existing media, raising serious concerns about the trustworthiness of what we see. As the line between genuine and altered content blurs, the importance of transparency in digital media provenance has never been greater, particularly in the context of preserving our cultural heritage through digitisation. 

This webinar will explore the latest advancements in provenance signalling and best practices for ensuring media authenticity and transparency.

This event is part of a wider webinar series, 'Transforming Heritage: Formats, authenticity and preservation'. For more information, please visit the website.