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Tone of voice

Every text Europeana writes uses the same style or tone of voice. That consistency helps people know and trust us. Even when talking about technical topics, we remain clear and straightforward, and avoid complex jargon. But we like to show some personality too. We write in an accessible tone of voice that’s inspiring, welcoming, intelligent and relevant to our audience.

    Check out our Tone of Voice Toolkit - includes handy cheat sheets!

    Pro News post guidelines

    If you have an idea for a post for Europeana Pro News, we'd love to hear it!

    To make sure your article fits in nicely, please get in touch with us early on. Our publishing calendar can get quite busy so talk to us as soon as you can. Once we've agreed the focus and deadlines, please send us:

    • Approximately 500 words
    • At least one good-quality image that you have permission to share and can credit accurately.
    • Include functioning and useful links within your text.
    • Keep the structure and punctuation simple.
    • Keep sentences and paragraphs short and avoid jargon wherever possible - see 'tone of voice' section above.

    Contact Beth Daley for more information on writing for Europeana Pro News.