Writing and style guidelines
Getting the right tone of voice and style into your writing for Europeana
Transforming the world with culture
Getting the right tone of voice and style into your writing for Europeana
Every text Europeana writes uses the same style or tone of voice. That consistency helps people know and trust us. Even when talking about technical topics, we remain clear and straightforward, and avoid complex jargon. But we like to show some personality too. We write in an accessible tone of voice that’s inspiring, welcoming, intelligent and relevant to our audience.
Check out our Tone of Voice Toolkit - includes handy cheat sheets!
If you have an idea for a post for Europeana Pro News, we'd love to hear it!
To make sure your article fits in nicely, please get in touch with us early on. Our publishing calendar can get quite busy so talk to us as soon as you can. Once we've agreed the focus and deadlines, please send us:
Contact Emily D'Alterio for more information on writing for Europeana Pro News.