Logos

There are different versions of the Europeana logo depending on the kind of project or audience being referred to.

europeana logos

The ‘Basic’ logo

The ‘Basic’ logo is used to refer to Europeana generally, or to the Europeana Foundation, rather than to one of its individual projects or products.

The logo is either black, white or semi-transparent. The transparency percentage depends on the background, please ensure it always remains readable.

Europeana Basic Horizontal Logo

Basic Horizontal Logo

Europeana Basic Vertical Logo

Basic Vertical Logo

Resources

The ‘Split’ logo

To make the ‘Split’ logo, simply disconnect the word ‘Europeana’ from the rest of the logo.

This logo is only used in combination with a hero image e.g. on document covers, roll-up banners, or webpage hero images.

The word ‘Europeana’ is always cut-off on one side to give the impression that the viewer is only seeing a part of Europeana and that there is much more to see and discover.

The logo is either black, white or semi-transparent. The transparency percentage depends on the background, please ensure it always remains readable.

The height of the ‘e’ part of the logo may never exceed 1/4 of the hero image it is placed on.

The word part must alway be cut off as shown here, with the cut-off edge of the word lining up with the edge of the hero image it is placed on.

Europeana Split Logo

Resources

The ‘Extended’ logo

The ‘Extended’ logo is used for Europeana projects or products. There are four ways to place the extensions around the logo. Pick the right version for the space it will sit in.

The Europeana element of the logo is always black, the ‘Extended’ section can be either light grey or one of the other brand colours.

Europeana Extended Logo

Four ways to place extensions around the logo

Creating an ‘Extended’ logo

Use the Chevin Medium font for the ‘Extended’ word, using a spacing of -30. The extension can be placed with the Europeana logo in any of the ways shown here.

Chevin is a licensed font. If you need help creating your logo, please contact Europeana.

Create an Extended Europeana Logo

Reference to add extensions to the logo

Resources

The ‘Made with’ logo

Use the ‘Made with Europeana’ logo in addition to your other logo(s) if your work falls within one of these categories:

Project initiatives

Your Europeana project has or results in an initiative/service that has its own name and visual identity, i.e. it uses a non-Europeana logo.

Partnership and collaboration

You are working in partnership with us, with Europeana providing data and API access, or playing another major role in your initiative. You have a close ongoing working relationship or collaboration with Europeana in a specific area and need to reflect that e.g. in presentations on related subjects.

Association

You are not a Europeana project or partner but you are using our content or API and would like to acknowledge that.

The ‘Made with’ logo is only used in black. Please ensure that the ‘Made with’ logo is given a reasonable surrounding margin space. It should not sit directly with a partner logo unless they are both part of a logo list. The minimum height of the ‘Made with’ logo is 28 pixels.

Made with Europeana Logo

Resources

The ‘Filled’ logo

A legacy from the former brand identity is the ‘Filled’ logo, celebrating the rich content available through Europeana. For offline use only.

‘The ‘Filled’ logo can be used offline for Europeana projects or products but is most effective when it is presented in a large size, for example printed on a T-shirt, or projected onto a wall. In smaller sizes, the images inside the logo become unclear. That’s why the ‘Filled’ logo can only be used with a minimum height of 10 cm for the landscape version and 16 cm for the portrait version. For smaller uses, please use the ‘Basic’ or ‘Extended’ logo.

The Europeana element of the logo is always black or white, the ‘Extended’ section can be either light grey or one of the other brand colours.

The ‘Filled’ logo can only be placed upon a white or black background.

If you need to create your own ‘Filled’ logo, please contact us.

Europeana Filled Logo

Logo idents

Bring the Europeana logo to life with these idents.

Top and tail your videos or presentations with an animated version of the Europeana logo.

Resources

Fonts, titles and calls to action

We have chosen to work with two typefaces - Ubuntu and Open Sans. Both of these are available for free as web fonts. A third font, Chevin, is used only within the Europeana logo.

Titles are set in Open Sans Bold using upper case letters only. Straplines are set in Open Sans Regular and use upper and lower case, as per normal sentences.

Titles or calls to action laid over images are always shown in a box with four rounded corners. Text is set in black or white. Boxes use black, white or grey tones. Transparency or semi-transparency is allowed provided that readability does not suffer.

The height of the box is dictated by its content. Please make sure to keep a good margin between the text and the edge of the box.

Fonts Ubuntu and Opens Sans

Call to action examples

Colours

We use colours to distinguish chapters or sections, or in backgrounds, ripples or quotes, or to make text or images stand out. We use black or a darker grey tone for text and headings.

Europeana has three customer groups - data partners, end-users and reusers - each of which is assigned a colour. If your material is aimed specifically at one of these groups then please use the relevant colour as your lead colour for backgrounds, ripples or colour washes.

For data partners, use raspberry.

For end-users, use blue.

For a reuser audience, use jade green.

For a research audience, use purple.

You are free to combine colours as you wish but you should never use more than three together. Please refer to designs on the 'Print and web templates' page for good colour combinations.

Brand colours

Yellow
#FFAE00
R255/G174/B0
C0/M31/Y87/K1
Red
#F22F24
R242/G47/B36
C0/M85/Y87/K1
Raspberry
#E11D53
R225/G29/B83
C1/M94/Y50/K1
Jade green
#37B98B
R55/G185/B139
C66/M1/Y53/K0
Light blue
#4BC0F0
R75/G192/B240
C54/M8/Y1/K0
Blue
#1A8AC7
R26/G138/B199
C74/M30/Y2/K1
Purple
#7F3978
R127/G57/B120
C57/M91/Y23/K6

Blacks and grey tones

White
#FFFFFF
R255/G255/B255
Off white
#F1F1EE
R241/G241/B238
C4/M3/Y3/K0
Paper
#D9D4CA
R217/G212/B202
C13/M11/Y14/K0
Light grey
#A6A6A6
R166/G166/B166
C33/M27/Y24/K0
Medium grey
#4D4D4D
R77/G77/B77
C74/M66/Y61/K17
Dark grey
#232323
R35/G35/B35
C71/M65/Y64/K72
Black
#1A1A1A
R26/G26/B26
C73/M67/Y65/K78

Imagery and giving credit

The variety and richness of imagery within Europeana Collections is staggering and we take every opportunity to showcase them.

Search Europeana Collections for reusable images (use the ‘Can I use this?’ filter). You could use images in their entirety or just take an interesting detail.

Imagery examples

Sample of images that you can find on our database.

Image credits are always shown in a box with two rounded corners, ‘glued’ to the edge of the image. The roundness of the corners stays the same regardless of the size of the box.

The position of the box is up to you but has to be balanced out with other elements on the page.

The height of the box is dictated by its content. Please make sure to keep a good margin between the text and the edge of the box.

Credit boxes and their contents are always black or white and may never be coloured.

The credit box contains:

- Title, creator, date

- Contributor

- Copyright information/logo

When crediting images online, always provide a link to the object on Europeana Collections or on the data provider’s own website, as well as a link to the rights statement.

If adding a credit box to a small web banner negatively affects its design, simply add a ? button which, when clicked on, expands to show the full credit box.

Credit box

Ripples

Ripples are an important brand element.They represent the effects that Europeana, its community and its vast shared collections can have on the world. They come in four variations, varying in thickness and number of ripples used - please do not change these.

Ripples should always be used on hero images for either document covers or websites. For online use, ripples should be created in CSS and overlaid on images.

Four types of ripples

Our four types of ripples

Resources

Ripples and image combinations

Ripples are to be laid over an image and always start in one corner of the image. They can be either black, white or coloured (using not more than three colours), solid or semi-transparent.

Apply the ripple to the image using a ‘multiply’ filter in Photoshop or InDesign. Or overlay the ripples onto the image using CSS (for use in a web banner). Adjust size, colours and transparency for the best visual result.



Ripples and Images

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