In the autumn of 2013, Europeana’s marketing team began a collaboration with Retronaut, a highly successful online distributor of fascinating 20th century photography. The aim was to discover the secrets of Retronaut’s success, to emulate it and to work together to multiply it for the benefit of both parties.
In 2011, the Rijksmuseum in the Netherlands started releasing images of public domain works online. In 2013, these were all made available in the highest resolution possible, without any copyright restrictions.
What is under consideration in this paper is the long- term sustainability of Europeana: due to severe cuts in the CEF budget, guidelines demand funded initiatives to ‘become self-sustainable’ after only a couple of years of funding.
In order to understand and agree on what success means to us under the new Europeana Strategy 2015-2020, we have researched the ‘impact’ we can expect from Europeana as a Digital Service Infrastructure.