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Working in the cultural heritage sector is all about making a difference to the people who visit and use our products and services. We believe that we are all better off if we understand how the things we do contribute to bringing about change. To help cultural heritage professionals grow this understanding, we have developed the Europeana Impact Playbook - a step by step approach to help you design, measure and narrate your impact. On this page you can download Phase one and Phase two of the Playbook, as well as find inspiration, practical resources and a community to develop and refine your impact practice.

Grab your copy of the Impact Playbook

The Europeana Impact Playbook is a step by step approach to help you design, measure and narrate your impact. Phase one and Phase two are ready for you to download! Complete a short form, and we'll send you a download link.

Get it now

Title: impact exercise

Creator: Europeana


Resources for Phase One

Phase one of the Impact Playbook has six stages. They have everything you need to take your organisation through the process of impact assessment design. Below, we introduce the main tools that are used at different stages of the process, which you can download individually as PDFs.

Slide deck

An online slide deck that you can copy and download with all the tools you need in one place.

Open in Google Slides

Empathy Map

A collaborative tool that you can use to gain a deeper insight into your stakeholders

Download pdf

Change pathway

A method for connecting the activities and outputs of an organization, with outcomes experienced by the stakeholder

Download pdf

Pathway Builder

Documents the Change Pathway, identifies associated measurements and provides an example to get you started

Open in Google Sheets

Strategic Perspectives

A tool which provides a strategic context for decision-making on what impact is to be measured and why that measurement is needed

Download pdf

Value Lens

A tool that enables us to zoom in on a specific type of value attributable to activities, without being distracted by the bigger picture

Download pdf

Join our symposium!


Watch our webinars to learn more about our approach to the Playbook and refine your impact practice.

Impact case studies

Explore case studies from impact assesments we have undertaken and from cultural heritage professionals implementing the Impact Playbook.  

Learn more

Title: Europeana Business Plan 2017 Workshop

Creator: Sebastiaan ter Burg

Date: 2016-05-17

Institution: Europeana Foundation

Country: Netherlands


Impact Community

We contribute towards the ongoing development of the Impact Playbook, advocate the benefits of impact assessment and support our members to develop and refine their practice.

Learn more

Title: TuEuropeana workshop: Myślenie Efektami - Klaudyna Schubert 2018 Poland



Professionals in Focus: Maria Drabczyk

Title: TuEuropeana 2019, Educational workshop ‘Nauczyciel XXI wieku i nowe technologie w edukacji’

Creator: Bartek Syta for FINA


Professionals in Focus: Maria Drabczyk

Created: 25 May 2020

In our ‘Professionals in Focus’ series, we speak to our Councillors about their roles, working lives and plans for their time on the Members Council. This month Maria Drabczyk, chief international projects expert at the National Film Archive - Audiovisual Institute Poland, discusses encouraging engagement with collections, addressing ‘puzzles’ when sharing cultural heritage, and the importance of understanding impact.

Supporting cultural heritage professionals in the time of COVID-19

Created: 3 April 2020

As an organisation which champions digital and digitised cultural heritage, we are working to help cultural heritage professionals find support and tools at a time when many of the sector’s activities are moving online. Explore some of our existing resources, picks for webinars and inspirational reads below.