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Guide 3 - Business strategy

How and why should I create a business vision and strategy for my business?

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Guide duration: ~11 minutes

This guide introduces you to strategic planning and what this process means. It goes on to explore how to develop business strategy providing insight on some useful tools you can use during the process to help you structure thinking.

In this guide you will learn:

  1. What a business vision is
  2. Why it is useful
  3. Some example business visions
  4. How a business strategy helps to achieve the business vision
  5. How to create a business strategy
  6. What analysis tools can be helpful to develop a business strategy

Sources and additional information

Defining your business strategy - Kauffman Foundation
A model of the impact of mission statements on firm performance
Bain and Company
Essential tools for management accountants (pp 32-36) - CGMA
Cultural start-ups take the spotlight! - Forum d’Avignon
What is a vision statement? - Katherine Arline, Business News Daily