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Posted on Friday May 27, 2016


A virtual cycle race through Europe's cultural heritage

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#BigArtRide was a virtual reality installation that allowed two ‘riders’ in different cities (one in the Netherlands, one elsewhere) to embark on a journey of discovery. This installation invited you to get on your (stationary) bikes, put on virtual reality ‘Oculus Rift’ headsets, and race through a virtual city experiencing centuries of Europe’s art along the way.

The #BigArtRide tour was part of the Europeana280 campaign to launch Europeana Art History Collections - and to celebrate the Dutch Presidency of the EU. It was brought to the public by a collaboration of Europeana, Dutch design studio, the Netherlands Institute for Sound and Vision, and Embassies of the Kingdom of The Netherlands across Europe.

For a preview of the virtual reality installation, watch this video: