Europeana has published a new set of recommendations to increase the use of Europeana content in the tourism industry.
These recommendations set out the changes in thinking and behaviour needed to achieve the systematic implementation of Europeana content in tourism, giving cultural institutions as well as cultural and tourism policy-makers a list of suggested 'to-dos'.
Photo: meineresterampe, CC0
In order to be successful in this market we must recognise that the tourism industry has its own aims, challenges and rules. We need to incorporate Europeana's offering into the existing tourism ecosystem. One starting point is to take advantage of destinations that put culture at their heart of their marketing strategies because mass tourism activities are absent or simply not possible, e.g. places that lack interesting landscapes, architecture or other specific pulls.
Jill Cousins, Europeana Executive Director, says, ‘In short, we need to create demand for Europeana in the tourism sector and ensure that cultural organisations can feed in with high quality content. We need to shout about our benefits and best practices and build solid and productive relationships between cultural institutions and the tourism industry. The recommendations outline ways that policy-makers and cultural institutions can begin to do this.’ Read the recommendations in full
How can Europeana data be used in tourism?
Several tourism apps and services using Europeana content are already available or launching soon.
The Europeana Beacon (eBe) iOS app is a new way of thinking about tourist guides. The app determines the user’s position in a town square, museum room or exhibition, always displaying the correct information about the work of art they’re facing. Users can discover new facts, engage in fun puzzles and quizzes to explore their surroundings, while museum curators or the local tourism bureau gain a deeper insight about what people really visited.
TuoMuseo.it / YourMuseum.it, launching soon, is an app for the whole visitor experience - from pre-visit online planning and discovery, to on-site experiences and then post-visit personal storytelling. Digitised points of interest and real world exhibits are brought together through gamification, allowing cities and museum managers to guide and analyse visitor flow in real time. Missions, quizzes, badges, points, rankings, awards, and a newsfeed encourage positive tourist behaviour, driving them to discover places in new ways.
The Google Field Trip app will shortly include curated Europeana content to do with archaeological sites, historical buildings and monuments. This mobile app recognises where people are and allows them to explore and discover more about their surroundings. The app has been developed by Google Niantic Labs and is available for iOS, Android and Google Glass in more than 30 languages. For this pilot, we are working with the Swedish National Heritage Board, National Heritage Board of Estonia, National Heritage Board of Poland and Austrian National Library.
The idea behind VanGoYourself is to have fun recreating historical artworks and then share them online or simply keep your creation for yourself. Above all, the tourism sector seeks to provide its customers with great experiences in order to get them to return to a destination or to tell friends and family about it in a positive way. VanGoYourself can help to provide this experience.
Bella and Hanna, Christoffer Wilhelm Eckersberg (1783-1853) vanGo'd by Juliette O'Leary - CC-BY-SA
What happens next?
The relevant ministries will publish the recommendations, stimulating interest and discussion within their national ministries of culture and tourism. Discussions will be held during regular meetings of the Member States Expert Group (MSEG) on Digitisation and Digital Preservation and a review of consequent benefits or take-up will happen during the Luxembourg Presidency in the second half of 2015.
Who is responsible for the recommendations?
The recommendations are the product of discussions coordinated by the Europeana Foundation, Culture24, Plurio.net and the National Documentation Centre of Greece (EKT) and involving policy-makers from ministries of tourism and culture across the EU as well as members of DG Enterprise and European Tourism & Travel Advisory Group (ETAG). A draft set of recommendations were proposed under the Greek presidency at a meeting coordinated by EKT in Athens in June 2014 and these were then developed and aligned with the Italian presidency’s own recommendations for tourism and culture.
By Gregory Markus
The world of digital cultural heritage is expansive, interdisciplinary and complex. Europeana’s quest to make Europe’s heritage available online for all faces technical challenges that require complex problem solving, technical innovation and collaboration. At EuropeanaTech 2015 on February 12-13 in Paris, the EuropeanaTech Community will gather at the National Library of France to tackle these issues, and look at the developments and future of a number of major R&D aspects of cultural heritage.
Image: Montmartre [le Sacré-Coeur], Public Domain marked. Source: National Library of France
The EuropeanaTech Community brings together operators from the cultural sector, developer and IT architecture communities, and the creative industries. By doing so, EuropeanaTech creates a unique opportunity for collaboration on key issues from data modelling, multilingualism, discovery, content re-use and open source development, to Cloud and workable funding models. The parallel sessions at the conference will provide the opportunity for in depth discussion of these topics and for ideas and advancements to be shared.
The programme has been finalised and you can view it here, but let us introduce you to the speakers and take a look at the questions they will discuss during the two days.
Click the speakers’ names to find links to their Twitter accounts, articles, personal websites, or project pages. Remember: EuropeanaTech 2015 is not only a great opportunity to learn but also to network and find potential project partners for the future. With some of European cultural heritage’s greatest cultural heritage technical minds together in one place, we could not be more excited about the new projects that might emerge as a result .
Here’s our breakdown - find what inspires you and register now.
Thursday, February 12
Data Quality, curated by Jill Cousins (Director of Europeana Foundation)
Question: How can we improve data quality to in order to improve discovery and re-use?
Discovery, curated by Antoine Isaac (R&D Manager at Europeana Foundation)
Question: What new paradigms can we explore to employ richer data or new modes of interaction so as to offer better discovery Services?
Reuse, curated by Johan Oomen (Head of R&D at The Netherlands Institute for Sound and Vision)
Question: What are some innovative and potentially disruptive ways in which digital culture can be reused? What are the latest international cooperations investigating interoperability and exchange technologies that support re-use?
Multilingualism, curated by Antoine Isaac (R&D Manager at Europeana Foundation)
Question: What are the various facets around multilingual issues, which are most urgent, and what are the most promising ways the community can address them?
Juliane Stiller (Humboldt University, Berlin), Spyridon Pilos (European Commission), Jussi Karlgren (Kungliga Tekniska högskolan), Asunción Gómez-Pérez (Universidad Politécnica de Madrid), Jānis Ziediņš (Gavagi).
Friday, February 13
Open Data, Open Source, curated by Max Kaiser (Head of R&D at the Austrian National Library)
Question: How open is open? Who’s doing what with open source software, who’s developing what, and what needs to be developed?
Data Modelling, curated by Emmanuelle Bermès (Head of BnF Digital Library)
Question: What are some implementations of data models in various domains and subject areas and how can we identify further steps for the development and application of relevant data models within Europeana?
Matthieu Bonicel (BnF), Dominic Oldman (British Museum), Marco Rendina (Istituto Luce - Cinecittà), Valentine Charles (Europeana Foundation), Kate Fernie (2Culture Associates), Dimitris Gavrilis (Athens Research Centre), Stefanie Gehrke (Equipex Biblissima).
Insight into what we know about how Copyright reform will progress over the coming year.
by Julia Fallon, IPR & Policy Advisor
Copyright reform is on the EU’s agenda. Following on from last years Public Consultation on the review of EU copyright rules, officials got busy reading all 9,500 responses (including ours). A summary report of the responses were published and proposals for reform were put on the back burner until the new Commissioners found their offices and set their agendas. In the meantime, the responses were rigorously reviewed by the wider IPR community notably an article by Leonhard Dobusch showing the imbalance of current copyright laws and Kennislands Paul Keller declaring “Europes’ Cultural Heritage Institutions deserve better!”.
Leonhard Dobusch showing the imbalance of current copyright laws. Click here for the full article.
New faces & a new home for Copyright
After the European elections the responsibility for Copyright shifted from DG Market to DG Connect - overseen by MEP Gunther Oettinger. In addition, Vice President for the Digital Single Market MEP Andrus Ansip, is charged with coordinating EU digital policy, which includes taking a special interest in the impact of copyright reform. Commission President Juncker, VP Ansip and MEP Oettinger have all promised that reform of copyright is high on their agenda for 2015.
Developing the recommendations for copyright reform
The European Parliament’s Legal Affairs Committee (JURI) has formed a working group on IPR and copyright reform. Coordinated by MEP Jean Marie Cavada it meets monthly to hear from academics, expert and stakeholders on the all aspects of copyright reform. Rapporteur of the review of the InfoSoc Directive, MEP Julia Reda published a draft report on the 15th January discusses and provides recommendations on exclusive rights as well as exceptions & limitations in light of the feedback received during the public consultation.
Putting the copyright reform discussion into a broader context of the digital single market, MEP Madelin, VP Ansip and MEP Oettinger are hosting a stakeholder forum at the Commission on February 24th. You can register to attend here or follow the debates with #Digital4EU.
Making the arguments for Cultural Heritage Institutions
By the second half of 2015, and following the reports of the working group and conclusions of the stakeholder forum we expect the Commision to have published their recommendations for copyright reform. Using the consensus driven arguments that we submitted in our response to the public consultation, we are lobbying the Commission and MEPs to meet the needs of Europe’s cultural heritage institutions in their recommendations.
We will publish updates via our pro blog - look out next week for our opinion on the draft report of the working group. You can also follow our activity and join the conversation at @EuropeanaIPR.