By the EUHeritage TOUR team


This is the second of a two-part blog introducing the EUHeritage TOUR project, a one-year project that aims to promote Europe’s World Heritage sites through tourism. The overall objective of this project is to increase the competitiveness of European tourism by creating an innovative transnational tourism product that capitalises the shared value of European UNESCO cultural heritage sites and complements national, regional and local policies.

One of main the outcomes of the project was to create a thematic transnational tourism product focused on World Heritage sites, addressed at the youth. At present, people can take inspiration from the thematic itineraries we have created by accessing the project website (the itineraries are described in details), get information about local accommodation and transportation, leisure and so on. The final beneficiaries (the youth) can find the same information on the digital Tour Guide we developed (it can be downloaded from the website) and through the mobile app (android).

Starting from September 2014, we will work to turn the inspirational thematic itineraries into bookable tourism products.

The other outcome of the project is an eLearning course for World Heritage capacity building, open to everyone, but in particular to the stakeholders in charge of managing and promoting the World Heritage sites. It can be accessed directly through the project website. We also produced a release exclusively for mobile devices (iOS platform, ibook). The average duration is 4 weeks, but it depends on attendance. The course will be open free of charge till September 2014; to access it, you are requested to register on the eLearning environment we developed on the project website.

By the EUHeritageTOUR project team 


Europe's cultural heritage is unique.

Its abundance and diversity are testimonies of a rich past, as well as the foundation of a common future. European cultural heritage is widely recognised as a vehicle for cultural identity and EUheritage TOUR wants to put this on a pedestal. Europeana is one of the project partners.

More specifically, EUHeritageTOUR is focused on Europe's World Heritage sites, recognised by Unesco for their outstanding universal value. Since the World Heritage convention was signed in 1972, over 900 sites have been awarded this status and the majority of them are located in Europe.

The scope of EUHeritageTOUR is the tourism potential of these World Heritage sites. On the one hand, we elaborate an attractive tourism product, on the other hand we are focusing on capacity building of stakeholders in both the cultural heritage and tourism sector. The project is specifically aimed at both young professionals and young tourists, but is obviously open to everyone interested in participating.

EUheritageTOUR teaser from EUHeritageTOUR on Vimeo.

Main outputs of the project:

  • EUHeritageTOUR cultural route: The concept behind the EUHeritageTOUR cultural route is that ‘differences’ and ‘commonalities´ of national/ regional/ local peculiarities, represented by the UNESCO World Heritage sites throughout Europe can effectively contribute to the rise of local /inter-regional social cohesion, a stronger local and collective pride and a greater sense of European identity.
  • An e-learning course: The EUHeritageTOUR project has developed an e-learning course open to everyone - but in particular to the stakeholders in charge of managing and promoting the World Heritage sites. The contents of the e-learning course were developed on an analysis of the most interesting and innovative good practices in the field of management and promotion of the heritage sites and properties in Europe.

This is part one of a two-part article on the EUHeritageTour project.

By Maria Teresa Natale (ICCU, Italy) and Arlene Peukert (SPK, Germany) in cooperation with the European project AthenaPlus and the National Central Library of Rome

The topic of re-use and exploitation of digital cultural heritage will be of central importance during an international conference taking place on the 2 October in Rome. This event, hosted by ICCU, is included in the official programme of the Italian Presidency and is organised in collaboration with the European Commission, the Europeana Foundation and the European project AthenaPlus.

The Italian Presidency offers a great opportunity to frame a work plan on the topic of re-use and exploitation of digital cultural heritage in education, tourism and leisure shared at a European level. The conference will provide a space for debate and exchange of ideas in order to plot strategies for the development of digital cultural heritage as a driving force in the sectors of education and tourism. A poster session on projects, best practices and case studies will complete this international event.

Cultural institutions, research centers, education bodies, and private companies are cordially invited to submit one or more posters on one of the following topics:

  • Digitisation of cultural heritage for education, tourism and leisure;
  • Interoperability of systems and applications: aggregators as opportunity to involve new audiences;
  • IPR, open Data, linked data, re-use: best practices in the use of open licences to foster data linking and re-use;
  • Web communication and social media: effective web and social media communication examples to attract tourists;
  • Digital storytelling, Transmedia storytelling: best practices and case studies;
  • Usability and accessibility: examples of digital cultural products to foster accessible education, tourism and leisure;
  • Transversality and Cooperation: public-private partnerships, synergies between cultural institutions, local authorities and suppliers;
  • User needs analysis: how cultural institutions and creative industries monitor the needs of users and tourists to improve services.

How to participate:

If you would like to participate in the poster session on re-use and exploitation of digital cultural heritage please visit the official conference website to get more information on guidelines and editing rules. Please submit your online registration form (one for each poster) by 30 August.

Here’s the must-know information for some of the forthcoming Europeana partner and cultural heritage key events. Interested? Follow the links to find out more or to register.

Two gossiping women taking tea at a small round table. Wellcome library, CC BY

Enter the Europeana Creative Open Innovation Challenges, deadline 28 August

We’re looking for creative developers and entrepreneurs to use the Europeana collections to create applications for the following themes – tourism and social networks.

More information

Access and Usability Training, 17-18 September in Florence, Italy

APARSEN project is organising this 2-day training event that will focus on the topics of ‘Access’ and ‘Usability’ in relation to the preservation of digital objects.

More information

Safeguarding our Scientific, Educational and Cultural Heritage, 24 September in Amsterdam

A joint preservation workshop at the RDA Plenary 4. This workshop will be held on 24 September in Amsterdam co-located with the RDA 4th Plenary. It features presentations from APARSEN, SCIDIP-ES, DPHEP and EUDAT. The event if free to attend but please register.

More information

Launch of the Centre of Excellence, 22-23 October in Brussels

APARSEN invites you to the official launch of its Centre of Excellence in Digital Preservation. The public event will gather important European stakeholders in digital data and digital preservation.

More information

Digital Cultural Content Re-imagined, 16-17 October in Venice

A two-day conference that will cover key topics related to re-use of cultural contents in creative industries. Six thematic pilots that will be developed by Europeana Space, will be presented. The pilots are going to explore new possibilities of creative reuse of digital cultural content.

Registration and more information

If you would like us to promote your events, please send the relevant details to Susan Muthalaly, and we´ll see how we can help.

By Julia Fallon, IPR & Policy Advisor

It’s time to make Europeana a truly democratic and representative network. We believe that as a Network we need to makes changes so that we can deliver Strategy 2020. Making the changes requires your input.

Last month our vision for Europeana 2020, to transform the world with culture, was published. We also shared the recommendations, prepared by the Europeana Governance Task Force, for changing the way we run things. Some of the Network members responded from their summer deck chairs, but to validate the recommendations a stronger response is important.

So, Europeana Network Members, share your views on the recommendations for change to your Network!

Read the recommendations in full and complete the survey by midnight CEST 24 August.

The recommendations

  • Democratise the governance of the running of Europeana by embedding elections of representatives at each level of governance,
  • Give a much bigger role to the Europeana Network as the democratic, working base of Europeana by changing from 6 network officers into a Members’ Council of 50 elected representatives and delivering direct representation in the Governing Board,
  • Maintain a Governing Board of 15 who are able to react decisively and effectively within required time limits,
  • Ensure the Governing Board is transparent and more directly accountable to the broader membership,
  • Have a mix of stakeholders and expertise in the Governing Board with very clear role definitions in order to fulfill Europeana Strategy 2020.

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The Europeana Professional Blog is for people working in the field of digital cultural heritage. For more information or to contribute, contact

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