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Posted on Wednesday September 13, 2017

Updated on Monday November 6, 2023

Campaigns Cultural Heritage Institutions Branding writing style tone-of-voice

Writing for Europeana Pro

Explore our editorial guidelines and find out how you can contribute a post to Europeana Pro.

Europeana Pro news highlights news, projects and good practice across the cultural heritage sector. If you have an idea for a post please get in touch with us with a proposal. Once we have agreed the focus and deadlines of the post we will ask you to provide: 

  • An article of approximately 500 words

  • At least one good-quality image that you have permission to share and can credit accurately

  • Include functioning and useful links within your text.

  • Keep the structure and punctuation simple.

Our tone of voice

Every text Europeana writes uses the same style or tone of voice. That consistency helps people know and trust us. Even when talking about technical topics, we remain clear and straightforward, and avoid complex jargon and idioms. But we like to show some personality too. We write in an accessible tone of voice that’s inspiring, welcoming, intelligent and relevant to our audience.

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Our mission

Europeana empowers the cultural heritage sector in its digital transformation. We develop expertise, tools and policies to embrace digital change and encourage partnerships that foster innovation.

All texts are CC BY-SA, images and media licensed individually.
Europeana Foundation is registered at the Chamber of Commerce under number 27307531, RSIN number is 8186.80.349.

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