About Europeana Creative

Europeana Creative was an exciting European project which enabled and promoted greater re-use of cultural heritage resources by Europe's creative industries.

The project was launched at the end of February 2013 at the Austrian National Library in Vienna and ran for 30 months. 26 partners from 14 European countries with diverse backgrounds were contributing to the project. These include content providing institutions with world famous collections, creative industry hubs and organisations, the tourism and education sectors, living labs, software developers and multimedia experts, as well as think tanks.

The project set out to demonstrate that Europeana, the online portal providing access to more than 40 million digitised cultural heritage objects from Europe's libraries, museums, archives and audiovisual collections, can facilitate the creative re-use of digital cultural heritage content and associated metadata. Partners developed a number of pilot applications focused on design, tourism, education and social networks. Building on these pilots, a series of open innovation challenges were launched with entrepreneurs from the creative industries to identify, incubate and spin-off more viable projects into the commercial sector.

The project goals were supported by an open laboratory network (the Europeana Labs), an on- and offline environment for experimentation with content, tools and business services, and a licensing framework where content holders can specify the re-use conditions for their material. The project was supported by continuous evaluation and business modelling development.

Why now?

The re-use of digital content is an essential part of the Digital Agenda for Europe. Several activities are stimulating the re-use of cultural heritage in order to demonstrate the social and economic value of cultural content. With the publication of the Europeana metadata under the terms of the Creative Commons Public Domain Dedication (CC0) in September 2012, further development of innovative applications based on this metadata is now possible. Europeana Creative took this a step further by facilitating re-use of the digital objects themselves.